A classification model for product-service offerings

Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Roberto Pinto, Pavel Albores

Research output: Contribution to journalArticlepeer-review


Organisations have been approaching servitisation in an unstructured fashion. This is partially because there is insufficient understanding of the different types of Product-Service offerings. Therefore, a more detailed understanding of Product-Service types might advance the collective knowledge and assist organisations that are considering a servitisation strategy. Current models discuss specific aspects on the basis of few (or sometimes single) dimensions. In this paper, we develop a comprehensive model for classifying traditional and green Product-Service offerings, thus combining business and green offerings in a single model. We describe the model building process and its practical application in a case study. The model reveals the various traditional and green options available to companies and identifies how to compete between services; it allows servitisation positions to be identified such that a company may track its journey over time. Finally it fosters the introduction of innovative Product-Service Systems as promising business models to address environmental and social challenges.
Original languageEnglish
Pages (from-to)507-519
Number of pages13
JournalJournal of Cleaner Production
Issue number1
Early online date22 Nov 2013
Publication statusPublished - Mar 2014


  • Product-Service (PS) offering
  • integrated products and services
  • servitisation
  • classification model
  • sustainability
  • green solutions


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