A comparative study of market orientation in China's two services sectors

Riliang Qu

Research output: Contribution to journalArticle

Abstract

Developing a Market Orientation (MO) is one of the key managerial issues. In this study, using a sample of firms from two services sectors in China with distinctly different business environments, we explored the effects of business environment on the development of a MO. A key finding of our study is that the effectiveness of top management emphasis on the MO development varies under different environmental conditions.
Original languageEnglish
Pages (from-to)38-49
Number of pages12
JournalInternational Journal of Business Environment
Volume2
Issue number1
DOIs
Publication statusPublished - 2008

Keywords

  • market orientation
  • business environment
  • top management emphasis
  • services
  • China
  • hotels
  • travel services
  • tour operators
  • travel agents
  • tourism
  • hospitality

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