Abstract
This paper shows how mobile phone technology can influence the development of egovernance in emerging countries. We evaluate the conditions under which consumers really engage with m-services. We argue that the lower cost of m-infrastructure is more appropriate than the Internet-based structure that prevents large part of the population access to ICT. However, m-technology should not be separated from the Internet but be integrated allowing emerging country to leap frog the technological cycle.
Original language | English |
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Publication status | Unpublished - Jun 2006 |
Event | INFORMS Marketing Science Conference - Pittsburgh, United States Duration: 8 Jun 2006 → 10 Jun 2006 |
Conference
Conference | INFORMS Marketing Science Conference |
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Country/Territory | United States |
City | Pittsburgh |
Period | 8/06/06 → 10/06/06 |
Keywords
- mobile phone technology
- egovernance
- emerging countries
- consumers
- m-services
- cost
- m-infrastructure
- Internet-based structure
- access to ICT
- m-technology
- Internet