Abstract
Assessing the retail industry's efficiency is pivotal for economic growth and corporate productivity. This study employs a novel approach, utilizing a regression-based Stochastic Data Envelopment Analysis (SDEA) model, Balanced Scorecard (BSC), and Decision Tree. The integration of these methods is a pioneering effort in the retail sector. This is a data-driven decision-making framework, aiding managers in predicting efficient and inefficient Decision-Making Units (DMUs). Results from a case study in 44 retail store chains in Iran indicate that the accuracy of the SDEA model is 99%. The Decision Tree highlights low branch efficiency due to a low customer count, a unique finding in comparison to prior studies.
| Original language | English |
|---|---|
| Article number | 103908 |
| Number of pages | 12 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 80 |
| Early online date | 23 May 2024 |
| DOIs | |
| Publication status | Published - Sept 2024 |
Bibliographical note
Copyright © 2024 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (https://creativecommons.org/licenses/by/4.0/).Data Access Statement
Data will be made available on request.UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
Keywords
- Stochastic data envelopment analysis
- Performance measurement
- Balanced scorecard
- Decision tree
- Retail industry
- Chain stores
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