A manifesto for neuromarketing science

Carl Senior; Nick J. Lee

doi:10.1002/cb.250

A manifesto for neuromarketing science

Carl Senior
, Nick J. Lee

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	263-271
Number of pages	9
Journal	Journal of Consumer Behaviour
Volume	7
Issue number	4-5
DOIs	https://doi.org/10.1002/cb.250
Publication status	Published - Jul 2008

Keywords

neuromarketing
neuromarketing science

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10.1002/cb.250

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title = "A manifesto for neuromarketing science",

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author = "Carl Senior and Lee, \{Nick J.\}",

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publisher = "Wiley-Blackwell",

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AU - Senior, Carl

AU - Lee, Nick J.

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U2 - 10.1002/cb.250

DO - 10.1002/cb.250

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JO - Journal of Consumer Behaviour

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A manifesto for neuromarketing science

Keywords

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