A model of sales manager-salesperson social exchange under problem resolution conditions

Nick J. Lee, John W. Cadogan, Geoffrey R. Durden, Vijaya Thyil

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication34th EMAC conference : Rejuvenating Marketing:Contamination, innovation, integration 24th-27th May 2005 University of Bocconi, Milan Italy
Subtitle of host publicationproceedings
Pages203-210
Number of pages8
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05
OtherReinventing Marketing: Contamination, innovation, integration

Cite this

Lee, N. J., Cadogan, J. W., Durden, G. R., & Thyil, V. (2005). A model of sales manager-salesperson social exchange under problem resolution conditions. In 34th EMAC conference : Rejuvenating Marketing:Contamination, innovation, integration 24th-27th May 2005 University of Bocconi, Milan Italy: proceedings (pp. 203-210)