This paper is concerned with the effects that leadership styles (i.e., transactional and transformational) can have upon the level of front-line employees’ service delivery quality. Previous literature has mostly looked at leadership and its effects upon subordinates within a sales, psychology, or human resources context. However, due to the idiosyncrasies inherent in services (i.e., intangibility, heterogeneity, perishability, and inseparability), it is likely that, in such a context, different leadership styles will effect performance outcomes. Consequently, this paper seeks to expand the services marketing literature by developing a conceptual framework of leadership style effects adapted to the field of services marketing. Of particular importance are the effects that leadership styles have upon front-line employee “motivators” and service-related job outcomes. Specific hypotheses are developed and future research directions are also presented for consideration.
|Publication status||Published - 1999|
|Event||Australia and New Zealand Marketing Academy Conference 1999 - Sydney, Australia|
Duration: 28 Nov 1999 → 1 Dec 1999
|Conference||Australia and New Zealand Marketing Academy Conference 1999|
|Abbreviated title||ANZMAC 1999|
|Period||28/11/99 → 1/12/99|