A scale for measuring marketing capabilities

Graham J. Hooley, Gordon Greenley, J. Fahy, M Farhangmehr (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2002
Event31st EMAC annual conference - Braga, Portugal
Duration: 28 May 200231 May 2002

Conference

Conference31st EMAC annual conference
CountryPortugal
CityBraga
Period28/05/0231/05/02
OtherMarketing in a Changing World: scope, opportunities and challenges

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