A scale for measuring marketing capabilities

Graham J. Hooley, Gordon Greenley, J. Fahy, M Farhangmehr (Editor)

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2002
Event	31st EMAC annual conference - Braga, Portugal Duration: 28 May 2002 → 31 May 2002

Conference	31st EMAC annual conference
Country/Territory	Portugal
City	Braga
Period	28/05/02 → 31/05/02
Other	Marketing in a Changing World: scope, opportunities and challenges

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