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A scale for measuring marketing capabilities

  • Graham J. Hooley
  • , Gordon Greenley
  • , J. Fahy
  • , M Farhangmehr (Editor)

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusPublished - 2002
Event31st EMAC annual conference - Braga, Portugal
Duration: 28 May 2002 → 31 May 2002

Conference

Conference31st EMAC annual conference
Country/TerritoryPortugal
CityBraga
Period28/05/02 → 31/05/02
OtherMarketing in a Changing World: scope, opportunities and challenges

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