@inproceedings{9a6c205e4dfc4b0ebd231e05c7e6ec28,
title = "A soft-computing-based method for automatic discovering of fuzzy-rules in databases: uses for academic research and management support in marketing",
author = "Albert Orriols-Puig and Mart{\'i}nez-L{\'o}pez, \{Francisco J.\} and Jorge Cassilas and Lee, \{Nick J.\}",
year = "2010",
language = "English",
booktitle = "Proceedings of the 2010 global marketing conference",
publisher = "Academy of Marketing Science",
note = "2010 Global Marketing Conference ; Conference date: 09-09-2010 Through 12-09-2010",
}