Action needed to combat food and drink companies’ social media marketing to adolescents

Simon Williams

doi:10.1177/1757913913484871

Action needed to combat food and drink companies’ social media marketing to adolescents

Simon Williams

Northwestern University, Chicago

Research output: Contribution to journal › Article

9 Citations (Scopus)

Abstract

Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.

Original language	English
Pages (from-to)	146-147
Number of pages	2
Journal	Perspectives in Public Health
Volume	133
Issue number	3
DOIs	https://doi.org/10.1177/1757913913484871
Publication status	Published - 1 May 2013

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10.1177/1757913913484871

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AB - Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.

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Action needed to combat food and drink companies’ social media marketing to adolescents

Abstract

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