Advanced Services: A New Dominant Logic for Manufacturers

Research output: Contribution to journalConference abstractpeer-review


This paper draws evidence from prior literature and industry practices to synthesise a set of foundational propositions that collectively describe how a manufacturing firm can compete through advanced service as a new business model. Our approach has been to form a conceptual framework and subsequent research questions, which address the various components of a business model. Each question is then addressed by a synthesis of evidence, identified through a systematic literature review and augmenting this with examples of industry practice, to arrive at a series of foundational propositions. Seven foundational propositions are presented that help to define and explain the key attributes of advanced service business models, how they deliver competitive advantage, and the organisational design required for their successful delivery. From the theoretical perspective, this paper has sought to embrace and galvanise contributions from a range of disciplines and. From practical perspective, this paper will help practitioners to conceptualise and understand advanced services and so lead to their broader adoption and improved operations.
Original languageEnglish
Article number12588
Number of pages1
JournalAcademy of Management Proceedings
Issue number1
Early online date29 Jul 2020
Publication statusPublished - 1 Aug 2020
Event80th Annual Meeting of the Academy of Management - Online
Duration: 7 Aug 202011 Aug 2020


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