Abstract
The Spring Servitization Conference (#SSC2020) is dedicated to understanding how organisations can develop and adapt their business models through servitization and advanced services. Under the theme of Advanced Services for Sustainability and Growth.
The conference this year was different compared to the previous years, not just because it went virtual, but more importantly it took place together with the first World Servitization Convention, that attracted a great number of executives and middle management, all engaged in the organisational transformation towards servitization. So, in parallel with the research track (SSC), the industry track hosted more than 19 keynote talks, 6 roundtables, 3 panel discussions and 28 exhibition booths from leading manufacturing companies engaged with advanced services.
The conference this year was different compared to the previous years, not just because it went virtual, but more importantly it took place together with the first World Servitization Convention, that attracted a great number of executives and middle management, all engaged in the organisational transformation towards servitization. So, in parallel with the research track (SSC), the industry track hosted more than 19 keynote talks, 6 roundtables, 3 panel discussions and 28 exhibition booths from leading manufacturing companies engaged with advanced services.
| Original language | English |
|---|---|
| Place of Publication | Birmingham, UK |
| Publisher | Aston University |
| Number of pages | 305 |
| ISBN (Electronic) | 978 1 85449 429 0 |
| Publication status | Published - Sept 2020 |
| Event | Spring Servitization Conference SSC2020 - Birmingham, United Kingdom Duration: 14 Sept 2020 → 16 Sept 2020 |