An analysis of existing publications to explore the use of the diffusion of innovations theory and innovation attributes

Kawaljeet Kaur Kapoor*, Michael D. Williams, Yogesh K. Dwivedi, Banita Lal

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

'Diffusion of Innovations' is a theory that explicates the process of introducing new ideas (i.e. technological innovation) into a system via varied channels of communication. The purpose of this paper is to undertake a systematic review of the available literature to examine the current advances in the Diffusion Of Innovations (DOI) theory. The focus remains more inclined towards the diffusion attributes. ISI Web of Knowledge ® and Google Scholar were the two rigorously used search engines for our study. These engines fectched a total of 2073 published records that cited Rogers' Diffusion of Innovation theory. Some of these publications were found to be available for download. Upon conducting a further search, 1145 published records were found to have used the 28 innovation attributes that were identified in a previous article on this subject. Statistical filtering then showed complexity to be the highly used attribute with 834 records having cited this attribute. Further review showed that all the five attributes adopted from Rogers' work of study, represented the most frequently employed attributes for examining the rate of innovation adoption.

Original languageEnglish
Title of host publicationProceedings of the 2011 World Congress on Information and Communication Technologies, WICT 2011
PublisherIEEE
Pages229-234
Number of pages6
ISBN (Print)9781467301251
DOIs
Publication statusPublished - 1 Dec 2011
Event2011 World Congress on Information and Communication Technologies, WICT 2011 - Mumbai, India
Duration: 11 Dec 201114 Dec 2011

Conference

Conference2011 World Congress on Information and Communication Technologies, WICT 2011
CountryIndia
CityMumbai
Period11/12/1114/12/11

Keywords

  • Adoption
  • Attributes
  • Diffusion
  • Innovation and Complexity

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    Kapoor, K. K., Williams, M. D., Dwivedi, Y. K., & Lal, B. (2011). An analysis of existing publications to explore the use of the diffusion of innovations theory and innovation attributes. In Proceedings of the 2011 World Congress on Information and Communication Technologies, WICT 2011 (pp. 229-234). [6141249] IEEE. https://doi.org/10.1109/WICT.2011.6141249