An examination of the consequences of market orientation in China

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of Academy of Marketing conference 2003
Editors	Andrew Farrell, Nick Lee, I. Lings
Publication status	Published - 2003
Event	Academy of Marketing Conference 2003 - Birmingham, United Kingdom Duration: 8 Jul 2003 → 10 Jul 2003

Conference	Academy of Marketing Conference 2003
Country/Territory	United Kingdom
City	Birmingham
Period	8/07/03 → 10/07/03

Do organisational commitment and job satisfaction influence service quality of the customer-contact employees in banking call centres?
Malhotra, N. & Mukherjee, A., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Ling, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication
Rejection of supplier incentive programs: a reseller perspective
Gilliland, D. I. & Kim, S. K., 2003, (Unpublished) Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication
The creation and evaluation of consumption-related interpersonal communication through on-line communities
Broderick, A. & Lee, N. J., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication

Cite this

@inproceedings{98cf4a5cb7904338b09c35e4753150ba,

title = "An examination of the consequences of market orientation in China",

author = "Riliang Qu and Ennew, \{Christine T.\}",

year = "2003",

language = "English",

editor = "Andrew Farrell and Nick Lee and I. Lings",

booktitle = "Proceedings of Academy of Marketing conference 2003",

note = "Academy of Marketing Conference 2003 ; Conference date: 08-07-2003 Through 10-07-2003",

}