The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.
|Publication status||Published - 2006|
|Event||13th European Operations Management Association conference - Glasgow, United Kingdom|
Duration: 18 Jun 2006 → 21 Jun 2006
|Conference||13th European Operations Management Association conference|
|Period||18/06/06 → 21/06/06|
|Other||Moving up the Value Chain|
Bibliographical noteProceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June
- strategic positioning
- competitive space
Baines, T., & Kay, J. (2006). An integrated process for strategic positioning within the value chain. Paper presented at 13th European Operations Management Association conference, Glasgow, United Kingdom.