An integrated process for strategic positioning within the value chain

Tim Baines; John Kay

An integrated process for strategic positioning within the value chain

Operations & Information Management

Research output: Unpublished contribution to conference › Unpublished Conference Paper

Abstract

The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.

Original language	English
Publication status	Published - 2006
Event	13th European Operations Management Association conference - Glasgow, United Kingdom Duration: 18 Jun 2006 → 21 Jun 2006

Conference

Conference	13th European Operations Management Association conference
Country/Territory	United Kingdom
City	Glasgow
Period	18/06/06 → 21/06/06
Other	Moving up the Value Chain

Bibliographical note

Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June

Keywords

strategic positioning
competitive space

Access to Document

Strategic positioning within the value chainSubmitted manuscript, 109 KB

Cite this

@conference{054567ba248b46b59e2286fc1406bc50,

title = "An integrated process for strategic positioning within the value chain",

abstract = "The purpose of this article is to highlight the value of {\textquoteleft}strategic positioning{\textquoteright} as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing. ",

keywords = "strategic positioning, competitive space",

author = "Tim Baines and John Kay",

note = "Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June; 13th European Operations Management Association conference ; Conference date: 18-06-2006 Through 21-06-2006",

year = "2006",

language = "English",

}

TY - CONF

T1 - An integrated process for strategic positioning within the value chain

AU - Baines, Tim

AU - Kay, John

N1 - Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June

PY - 2006

Y1 - 2006

N2 - The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.

AB - The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.

KW - strategic positioning

KW - competitive space

M3 - Unpublished Conference Paper

T2 - 13th European Operations Management Association conference

Y2 - 18 June 2006 through 21 June 2006

ER -

An integrated process for strategic positioning within the value chain

Abstract

Conference

Bibliographical note

Keywords

Access to Document

Fingerprint

Cite this