An integrated process for strategic positioning within the value chain

Tim Baines, John Kay

Research output: Contribution to conferencePaper

Abstract

The purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing.
Original languageEnglish
Publication statusPublished - 2006
Event13th European Operations Management Association conference - Glasgow, United Kingdom
Duration: 18 Jun 200621 Jun 2006

Conference

Conference13th European Operations Management Association conference
CountryUnited Kingdom
CityGlasgow
Period18/06/0621/06/06
OtherMoving up the Value Chain

Bibliographical note

Proceedings of the 13th. European Operations Management Association Conference Conference LocationGlasgow Date 18-21 June

Keywords

  • strategic positioning
  • competitive space

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  • Cite this

    Baines, T., & Kay, J. (2006). An integrated process for strategic positioning within the value chain. Paper presented at 13th European Operations Management Association conference, Glasgow, United Kingdom.