An international study of the influence of the marketing department within firms

Peter C. Verhoef, Peter Leeflang, Pamela Morrison, William Baker, Amir Grinstein, John Saunders

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusUnpublished - 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
CountryFrance
CityNantes
Period25/05/0929/05/09
OtherMarketing and the core disciplines

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