|Publication status||Unpublished - 2009|
|Event||38th European Marketing Academy Conference - Nantes, France|
Duration: 25 May 2009 → 29 May 2009
|Conference||38th European Marketing Academy Conference|
|Abbreviated title||EMAC 2009|
|Period||25/05/09 → 29/05/09|
|Other||Marketing and the core disciplines|
Verhoef, P. C., Leeflang, P., Morrison, P., Baker, W., Grinstein, A., & Saunders, J. (2009). An international study of the influence of the marketing department within firms. Paper presented at 38th European Marketing Academy Conference, Nantes, France.