An international study of the influence of the marketing department within firms

Peter C. Verhoef, Peter Leeflang, Pamela Morrison, William Baker, Amir Grinstein, John Saunders

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2009
Event38th European Marketing Academy Conference - Nantes, France
Duration: 25 May 200929 May 2009

Conference

Conference38th European Marketing Academy Conference
Abbreviated titleEMAC 2009
CountryFrance
CityNantes
Period25/05/0929/05/09
OtherMarketing and the core disciplines

Cite this

Verhoef, P. C., Leeflang, P., Morrison, P., Baker, W., Grinstein, A., & Saunders, J. (2009). An international study of the influence of the marketing department within firms. Paper presented at 38th European Marketing Academy Conference, Nantes, France.