An international study of the influence of the marketing department within firms

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2009
Event	38th European Marketing Academy Conference - Nantes, France Duration: 25 May 2009 → 29 May 2009

Conference	38th European Marketing Academy Conference
Abbreviated title	EMAC 2009
Country/Territory	France
City	Nantes
Period	25/05/09 → 29/05/09
Other	Marketing and the core disciplines

Cite this

@conference{37b4b795042948d8ba9db57849ec8f77,

title = "An international study of the influence of the marketing department within firms",

author = "Verhoef, \{Peter C.\} and Peter Leeflang and Pamela Morrison and William Baker and Amir Grinstein and John Saunders",

year = "2009",

language = "English",

note = "38th European Marketing Academy Conference, EMAC 2009 ; Conference date: 25-05-2009 Through 29-05-2009",

}