An investigation of SMEs’ inter-organisational knowledge transfer needs in Internet marketing

Shizhong Chen, Yanqing Duan, John Edwards

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Internet marketing, as a key area of e-commerce, plays an important role in SMEs’ e-commerce success. It is the use of Internet technologies in facilitating and supporting marketing activities. Its implementation and success require expert knowledge and extensive experience. SMEs admit that they are willing to embrace Internet marketing to enhance their business competitiveness, but do not know where to start and suffer from a lack of guidance. Evidence suggests that Internet marketing analysis is one of the most needed areas of training in e-commerce for SMEs. It is therefore evident that SMEs need to acquire Internet marketing knowledge from external sources. However, the majority of the literature fails to study what specific knowledge they need and from whom they should acquire the knowledge. This paper has addressed these issues through a questionnaire survey of UK SMEs in the service sector. It identifies SMEs’ specific transfer needs for Internet marketing knowledge, and discusses strategic issues for improving SMEs’ effectiveness of leveraging knowledge.
Original languageEnglish
Title of host publicationProceedings of KMAC2006, the Knowledge Management Aston Conference 2006
EditorsJohn S. Edwards
PublisherOperational Research Society
Pages177-189
Number of pages13
ISBN (Print)0-903440-37-7
Publication statusPublished - 2006
EventKnowledge Management Aston Conference - Birmignham, United Kingdom
Duration: 17 Jul 200618 Jul 2006

Conference

ConferenceKnowledge Management Aston Conference
Abbreviated titleKMAC2006
CountryUnited Kingdom
CityBirmignham
Period17/07/0618/07/06

Bibliographical note

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Keywords

  • inter-organisation
  • internet marketing
  • knowledge transfer
  • SMEs
  • survey

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    Chen, S., Duan, Y., & Edwards, J. (2006). An investigation of SMEs’ inter-organisational knowledge transfer needs in Internet marketing. In J. S. Edwards (Ed.), Proceedings of KMAC2006, the Knowledge Management Aston Conference 2006 (pp. 177-189). Operational Research Society.