Analysis of factors affecting the prefabricated housing promotion from the perspective of stakeholders

The development of prefabricated construction in China started relatively late, and the high cost of prefabricated housing has resulted in generally low enthusiasm among stakeholders in the market. Compared to other developed countries, the market penetration rate of prefabricated housing in China is relatively low. The current trajectory of prefabricated housing development in China is primarily influenced by the initiatives and support from key market stakeholders, underscoring the need for a concerted effort to enhance the sector's growth and sustainability. Existing research on the influencing factors of prefabricated housing promotion mainly focuses on macro perspectives, such as the market, economy, technology, and policies. However, there is a lack of scholarly studies that specifically examine the promotion factors from the stakeholders’ perspective. However, there is a notable scarcity of scholarly work that delves into the promotion of prefabricated housing from the vantage point of the stakeholders involved. This paper defines the core stakeholders in the prefabricated housing market, including the government, developers, design units, supply units, construction units, and consumers, based on literature research, project surveys, and expert interviews. Furthermore, a preliminary list of 20 factors that influence the adoption of prefabricated housing by stakeholders has been determined. Using social network analysis, the study identifies 17 key influencing factors, interaction relationships, and influence paths for promoting prefabricated housing. Based on these key influencing factors, the study proposes promotion measures from the perspectives of the government, developers, and collaborating enterprises. The study's results reveal 17 key influencing factors, interaction relationships, and influence paths for the promotion of prefabricated housing. Among these factors, developer willingness, developer investment costs, industry chain completeness, developer strategic goals, and competitive pressures on participating units are identified as the most critical factors within the network of relationships. The research findings of this paper aim to provide theoretical support for promoting prefabricated housing from the perspective of stakeholders.