Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective

Keyphrases

• Argument Quality 66%
• Communication Messages 33%
• Elaboration Likelihood Model 100%
• Mobile Banking 33%
• Mobile Banking Services 100%
• Peripheral Route 33%
• Privacy Concerns 66%
• Questionnaire Survey 33%
• Security Concerns 66%
• Security Privacy 33%
• User Privacy 33%
• User Security 33%
• User Trust 33%

Computer Science

• Mobile Banking 100%
• Practical Implication 25%
• Privacy Concern 50%
• Questionnaire Survey 25%
• Security and Privacy 25%
• Security Concern 50%