Antecedents of peripheral services cross-buying behavior

Heiner Evanschitzky, Neeru Malhotra*, Florian v. Wangenheim, Katherine N. Lemon

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Antecedents of peripheral services cross-buying behavior'. Together they form a unique fingerprint.

Business & Economics