Aplicação de Sistemas CRM no Governo: análise de uma instituição pública Britânica

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2006
Event3rd International Conference on Information Systems and Technology Management - University of Sao Paulo, Sao Paulo, Brazil
Duration: 1 Jun 2006 → …

Conference

Conference3rd International Conference on Information Systems and Technology Management
CountryBrazil
CitySao Paulo
Period1/06/06 → …

Keywords

  • CRM
  • public sector management
  • customer-focused organisations
  • information systems

Cite this

Batista, L. (2006). Aplicação de Sistemas CRM no Governo: análise de uma instituição pública Britânica. Paper presented at 3rd International Conference on Information Systems and Technology Management, Sao Paulo, Brazil.