Artificial Intelligence in Service Encounters

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Services Marketing: Integrating Customer Focus Across the Firm
Editors	Alan Wilson
Place of Publication	UK
Publisher	McGraw-Hill
Chapter	19
Pages	404-420
Number of pages	16
Edition	5th
ISBN (Print)	9781526850621
Publication status	Published - 8 Dec 2025

Cite this

@inbook{56a3070ab9dc4ae39e9dd222d20feb0f,

title = "Artificial Intelligence in Service Encounters",

author = "Arezoo Fakhimi",

year = "2025",

month = dec,

day = "8",

language = "English",

isbn = "9781526850621",

pages = "404--420",

editor = "Alan Wilson",

booktitle = "Services Marketing: Integrating Customer Focus Across the Firm",

publisher = "McGraw-Hill",

edition = "5th",

}

TY - CHAP

T1 - Artificial Intelligence in Service Encounters

AU - Fakhimi, Arezoo

PY - 2025/12/8

Y1 - 2025/12/8

UR - https://www.mheducation.co.uk/services-marketing-5e-9781526850621-emea-group#tab-label-product-description-title

M3 - Chapter (peer-reviewed)

SN - 9781526850621

SP - 404

EP - 420

BT - Services Marketing: Integrating Customer Focus Across the Firm

A2 - Wilson, Alan

PB - McGraw-Hill

CY - UK

ER -