Asymmetric advertising responses

Julien Schmitt, Ganaël Bascoul

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2009
Event2009 INFORMS marketing science conference - Ann Arbor, MI, United States
Duration: 4 Jun 20096 Jun 2009

Conference

Conference2009 INFORMS marketing science conference
CountryUnited States
CityAnn Arbor, MI
Period4/06/096/06/09

Cite this

Schmitt, J., & Bascoul, G. (2009). Asymmetric advertising responses. Abstract from 2009 INFORMS marketing science conference, Ann Arbor, MI, United States.