Asymmetric advertising responses

Julien Schmitt, Ganaël Bascoul

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2009
Event2009 INFORMS marketing science conference - Ann Arbor, MI, United States
Duration: 4 Jun 20096 Jun 2009

Conference

Conference2009 INFORMS marketing science conference
CountryUnited States
CityAnn Arbor, MI
Period4/06/096/06/09

Cite this

Schmitt, J., & Bascoul, G. (2009). Asymmetric advertising responses. Abstract from 2009 INFORMS marketing science conference, Ann Arbor, MI, United States.
Schmitt, Julien ; Bascoul, Ganaël. / Asymmetric advertising responses. Abstract from 2009 INFORMS marketing science conference, Ann Arbor, MI, United States.
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title = "Asymmetric advertising responses",
author = "Julien Schmitt and Gana{\"e}l Bascoul",
year = "2009",
language = "English",
note = "2009 INFORMS marketing science conference ; Conference date: 04-06-2009 Through 06-06-2009",

}

Schmitt, J & Bascoul, G 2009, 'Asymmetric advertising responses' 2009 INFORMS marketing science conference, Ann Arbor, MI, United States, 4/06/09 - 6/06/09, .

Asymmetric advertising responses. / Schmitt, Julien; Bascoul, Ganaël.

2009. Abstract from 2009 INFORMS marketing science conference, Ann Arbor, MI, United States.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Asymmetric advertising responses

AU - Schmitt, Julien

AU - Bascoul, Ganaël

PY - 2009

Y1 - 2009

M3 - Abstract

ER -

Schmitt J, Bascoul G. Asymmetric advertising responses. 2009. Abstract from 2009 INFORMS marketing science conference, Ann Arbor, MI, United States.