| Translated title of the contribution | Exploitation of heuristics and biases via sales promotion and information: Is there a need for regulation? |
|---|---|
| Original language | German |
| Title of host publication | Anlegerschutz im Finanzmarktrecht kontrovers diskutiert |
| Place of Publication | Zurich |
| Pages | 251–289 |
| Publication status | Published - 2013 |
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