B2B e-marketplaces in the procurement supply chain of airlines: a strategic direction for the future? a strategic direction for the future?

Claudia-Maria Wagner, Austin Smyth, Edward Sweeney

Research output: Chapter in Book/Published conference outputConference publication

Abstract

With the airline industry experiencing a global economic downturn, B2B e-Business is becoming more and more the focus of airlines’ strategies. More recently, airlines have studied intensively the potential of joint-procurement possibilities and have taken measures in creating consortia-led B2B e-Marketplaces as mediators for aggregating demand and to facilitate transactions.
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.
Original languageEnglish
Title of host publicationEnhancing competitive advantage through supply chain innovation
Subtitle of host publicationproceedings of the 9th annual conference of the Logistics Research Network
EditorsEdward Sweeney, John Mee, Brian Fynes, Pietro Evangelista, Bernd Huber
Pages526-534
Number of pages9
Publication statusPublished - 2004
Event9th Annual Conference of the Logistics Research Network - Dublin, Ireland
Duration: 8 Sept 200410 Sept 2004

Conference

Conference9th Annual Conference of the Logistics Research Network
Abbreviated titleLRN 2004
Country/TerritoryIreland
CityDublin
Period8/09/0410/09/04

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