Backward engineering with the product life cycle

Graham J. Hooley, L. Sajitos

    Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2007
    Event2007 INFORMS Marketing Science Conference - Singapore, Singapore
    Duration: 28 Jun 2007 → 30 Jun 2007

    Conference

    Conference2007 INFORMS Marketing Science Conference
    Country/TerritorySingapore
    CitySingapore
    Period28/06/07 → 30/06/07

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