Backward engineering with the product life cycle

Graham J. Hooley, L. Sajitos

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2007
    Event2007 INFORMS Marketing Science Conference - Singapore, Singapore
    Duration: 28 Jun 200730 Jun 2007

    Conference

    Conference2007 INFORMS Marketing Science Conference
    CountrySingapore
    CitySingapore
    Period28/06/0730/06/07

    Cite this

    Hooley, G. J., & Sajitos, L. (2007). Backward engineering with the product life cycle. Paper presented at 2007 INFORMS Marketing Science Conference, Singapore, Singapore.