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Boosting government reputation through CRM
Luciano Batista
, Rui da Silva
Aston Business School
University of Manchester
Research output
:
Unpublished contribution to conference
›
Unpublished Conference Paper
›
peer-review
Overview
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Keyphrases
Customer Relationship Management
100%
Government Reputation
100%
Management Solutions
66%
Corporate Reputation
66%
Popular
33%
Public Sector
33%
Business Approach
33%
Negative Image
33%
Close Relationships
33%
New Information Technologies
33%
Immediate Action
33%
Public Agencies
33%
Reputation Theory
33%
Interaction Channels
33%
Social Sciences
Customer Relationship Management
100%
Corporate Reputation
66%
Information Technology
33%
Public Sector
33%
Close Relationship
33%
Government Action
33%
Economics, Econometrics and Finance
Relationship Marketing
100%
Corporate Reputation
66%
Public Sector
33%
Computer Science
Information Technology
100%