Boundary spanning elements and the marketing function in organizations: concepts and empirical studies

Sunil Sahadev (Editor), Keyoor Purani (Editor), Neeru Malhotra (Editor)

Research output: Book/ReportAnthology

Abstract

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Original languageEnglish
Place of PublicationCham (CH)
PublisherSpringer
Number of pages173
ISBN (Electronic)978-3-319-13440-6
ISBN (Print)978-3-319-13439-0
DOIs
Publication statusPublished - 5 Feb 2015

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Marketing function
Organization concepts
Empirical study
Boundary spanning
Personal selling
Sales management
Services marketing

Cite this

Sahadev, Sunil (Editor) ; Purani, Keyoor (Editor) ; Malhotra, Neeru (Editor). / Boundary spanning elements and the marketing function in organizations : concepts and empirical studies. Cham (CH) : Springer, 2015. 173 p.
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Boundary spanning elements and the marketing function in organizations : concepts and empirical studies. / Sahadev, Sunil (Editor); Purani, Keyoor (Editor); Malhotra, Neeru (Editor).

Cham (CH) : Springer, 2015. 173 p.

Research output: Book/ReportAnthology

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