|Publication status||Published - 2008|
|Event||International Textile and Apparel Association annual conference - Chicago, Illinois, United States|
Duration: 5 Nov 2008 → 8 Nov 2008
|Conference||International Textile and Apparel Association annual conference|
|Period||5/11/08 → 8/11/08|
Hooley, G. J., Kim, K. H., Lee, D., Lee, N. J., Jung, H-S., & Jeon, B. J. (2008). Brand equity and purchase intention in the fashion industry. Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States.