Brand equity and purchase intention in the fashion industry

Graham J. Hooley, Kyung H. Kim, DongHae Lee, Nick J. Lee, Hong-Seob Jung, Byung J. Jeon

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2008
EventInternational Textile and Apparel Association annual conference - Chicago, Illinois, United States
Duration: 5 Nov 20088 Nov 2008

Conference

ConferenceInternational Textile and Apparel Association annual conference
Abbreviated titleITAA
CountryUnited States
CityChicago, Illinois
Period5/11/088/11/08

Cite this

Hooley, G. J., Kim, K. H., Lee, D., Lee, N. J., Jung, H-S., & Jeon, B. J. (2008). Brand equity and purchase intention in the fashion industry. Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States.