Brand equity and purchase intention in the fashion industry

Graham J. Hooley, Kyung H. Kim, DongHae Lee, Nick J. Lee, Hong-Seob Jung, Byung J. Jeon

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2008
EventInternational Textile and Apparel Association annual conference - Chicago, Illinois, United States
Duration: 5 Nov 20088 Nov 2008

Conference

ConferenceInternational Textile and Apparel Association annual conference
Abbreviated titleITAA
CountryUnited States
CityChicago, Illinois
Period5/11/088/11/08

Cite this

Hooley, G. J., Kim, K. H., Lee, D., Lee, N. J., Jung, H-S., & Jeon, B. J. (2008). Brand equity and purchase intention in the fashion industry. Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States.
Hooley, Graham J. ; Kim, Kyung H. ; Lee, DongHae ; Lee, Nick J. ; Jung, Hong-Seob ; Jeon, Byung J. / Brand equity and purchase intention in the fashion industry. Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States.
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year = "2008",
language = "English",
note = "International Textile and Apparel Association annual conference, ITAA ; Conference date: 05-11-2008 Through 08-11-2008",

}

Hooley, GJ, Kim, KH, Lee, D, Lee, NJ, Jung, H-S & Jeon, BJ 2008, 'Brand equity and purchase intention in the fashion industry' Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States, 5/11/08 - 8/11/08, .

Brand equity and purchase intention in the fashion industry. / Hooley, Graham J.; Kim, Kyung H.; Lee, DongHae; Lee, Nick J.; Jung, Hong-Seob; Jeon, Byung J.

2008. Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Brand equity and purchase intention in the fashion industry

AU - Hooley, Graham J.

AU - Kim, Kyung H.

AU - Lee, DongHae

AU - Lee, Nick J.

AU - Jung, Hong-Seob

AU - Jeon, Byung J.

PY - 2008

Y1 - 2008

M3 - Paper

ER -

Hooley GJ, Kim KH, Lee D, Lee NJ, Jung H-S, Jeon BJ. Brand equity and purchase intention in the fashion industry. 2008. Paper presented at International Textile and Apparel Association annual conference, Chicago, Illinois, United States.