Brand equity and purchase intention in the fashion industry

Graham J. Hooley, Kyung H. Kim, DongHae Lee, Nick J. Lee, Hong-Seob Jung, Byung J. Jeon

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2008
Event	International Textile and Apparel Association annual conference - Chicago, Illinois, United States Duration: 5 Nov 2008 → 8 Nov 2008

Conference	International Textile and Apparel Association annual conference
Abbreviated title	ITAA
Country/Territory	United States
City	Chicago, Illinois
Period	5/11/08 → 8/11/08

Cite this

@conference{ffc2b23241ee438a82d0ab1b5f5425aa,

title = "Brand equity and purchase intention in the fashion industry",

author = "Hooley, {Graham J.} and Kim, {Kyung H.} and DongHae Lee and Lee, {Nick J.} and Hong-Seob Jung and Jeon, {Byung J.}",

year = "2008",

language = "English",

note = "International Textile and Apparel Association annual conference, ITAA ; Conference date: 05-11-2008 Through 08-11-2008",

}