Brand equity and purchase intention in the fashion industry

Graham J. Hooley, Kyung H. Kim, DongHae Lee, Nick J. Lee, Hong-Seob Jung, Byung J. Jeon

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2008
EventInternational Textile and Apparel Association annual conference - Chicago, Illinois, United States
Duration: 5 Nov 20088 Nov 2008

Conference

ConferenceInternational Textile and Apparel Association annual conference
Abbreviated titleITAA
Country/TerritoryUnited States
CityChicago, Illinois
Period5/11/088/11/08

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