Brand extensions in emerging markets: theory development and testing in China

Guoqun Fu, John A. Saunders, Riliang Qu

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2005
Event39th Academy of Marketing Conference - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

Conference39th Academy of Marketing Conference
CountryIreland
CityDublin
Period5/07/057/07/05

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