Brand extensions in emerging markets: theory development and testing in China

Guoqun Fu, John A. Saunders, Riliang Qu

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2005
Event39th Academy of Marketing Conference - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

Conference39th Academy of Marketing Conference
CountryIreland
CityDublin
Period5/07/057/07/05

Cite this

Fu, G., Saunders, J. A., & Qu, R. (2005). Brand extensions in emerging markets: theory development and testing in China. Paper presented at 39th Academy of Marketing Conference, Dublin, Ireland.