Brand extensions in emerging markets: theory development and testing in China

Guoqun Fu, John A. Saunders, Riliang Qu

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2005
Event	39th Academy of Marketing Conference - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005

Conference	39th Academy of Marketing Conference
Country/Territory	Ireland
City	Dublin
Period	5/07/05 → 7/07/05

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