Brand Transformation: Transforming firm performance by disruptive, pragmatic, and achievable brand strategy

Keyphrases

• Firm Performance 100%
• Brand Strategy 100%
• Brand Revitalisation 100%
• Undergraduate Students 25%
• Business Results 25%
• Marketing Students 25%
• Postgraduate Students 25%
• Practice Research 25%
• Practice Theory 25%
• General Management 25%
• Commercial Potential 25%
• Transformation Plan 25%
• Diagnostic Questions 25%

Social Sciences

• Best Practice 100%
• Firm Performance 100%
• Brand Strategy 100%