Research output per year
Research output per year
Matthew J. Brannan* (Editor), Elizabeth Parsons (Editor), Vincenza Priola (Editor)
Research output: Book/Report › Edited Book
'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' - Mary Jo Hatch, University of Virginia, US.
Original language | English |
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Place of Publication | Cheltenham (UK) |
Publisher | Edward Elgar |
Number of pages | 224 |
ISBN (Electronic) | 978-0-85793-814-5 |
ISBN (Print) | 9781849800921 |
Publication status | Published - Dec 2011 |
Research output: Chapter in Book/Published conference output › Chapter
Research output: Chapter in Book/Published conference output › Chapter