Branded lives: the production and consumption of meaning at work

Matthew J. Brannan; Elizabeth Parsons; Vincenza Priola

Branded lives: the production and consumption of meaning at work

Matthew J. Brannan^* (Editor), Elizabeth Parsons (Editor), Vincenza Priola (Editor)

^*Corresponding author for this work

Research output: Book/Report › Edited Book

Abstract

'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' - Mary Jo Hatch, University of Virginia, US.

Original language	English
Place of Publication	Cheltenham (UK)
Publisher	Edward Elgar
Number of pages	224
ISBN (Electronic)	978-0-85793-814-5
ISBN (Print)	9781849800921
Publication status	Published - Dec 2011

Cite this

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Branded lives: the production and consumption of meaning at work

Abstract

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Introduction

Placing branding with organization theory

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