Branded lives: the production and consumption of meaning at work

Matthew J. Brannan* (Editor), Elizabeth Parsons (Editor), Vincenza Priola (Editor)

*Corresponding author for this work

Research output: Book/ReportEdited Book

Abstract

'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' - Mary Jo Hatch, University of Virginia, US.

Original languageEnglish
Place of PublicationCheltenham (UK)
PublisherEdward Elgar
Number of pages224
ISBN (Electronic)978-0-85793-814-5
ISBN (Print)9781849800921
Publication statusPublished - Dec 2011

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  • Introduction

    Brannan, M. J., Parsons, E. & Priola, V., 1 Feb 2011, Branded lives: the production and consumption of meaning at work. Brannan, M. J., Parsons, E. & Priola, V. (eds.). Cheltenham (UK): Edward Elgar, p. 1-16 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Placing branding with organization theory

    Brannan, M. J., Parsons, E. & Priola, V., 1 Feb 2011, Branded lives: the production and consumption of meaning at work. Brannan, M. J., Parsons, E. & Priola, V. (eds.). Cheltenham (UK): Edward Elgar, p. 185-196 12 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

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