Branding for Business? Hungary and the Sustainable Development Goals

Balázs Szent-Iványi, Zsuzsanna Vegh, Simon Lightfoot

Research output: Contribution to journalArticle

Abstract

Negotiations leading to the Sustainable Development Goals (SDGs) have dominated the diplomacy of global development in the past years. The paper looks at the actions and motivations of a relatively new development actor, Hungary, which co-chaired the UN General Assembly’s Open Working Group on SDGs, and thus had a highly visible position during the talks. Hungary had a key priority of having an SDG on water related issues, driven mainly by its perceived comparative advantage in the sector. Using the insights of the literature on small state influence in multilateral negotiations, the paper argues that Hungarian diplomats used alliance building as well as reputational and framing strategies to counter the structural disadvantages of the country’s small state status, and were successful in shaping the final outcome. However, the Hungarian government did not act out of a strong commitment to sustainable global development, but rather used the forum to brand itself as an expert on water issues, with the hope of future business benefits.
LanguageEnglish
Number of pages22
JournalJournal of International Relations and Development
VolumeIn press
Early online date22 Jan 2018
DOIs
Publication statusPublished - 22 Jan 2018

Fingerprint

Hungary
small state
sustainable development
UN General Assembly
water
comparative advantage
diplomat
working group
diplomacy
expert
commitment
literature

Bibliographical note

© 2018 Springer Publishing. This is a post-peer-review, pre-copyedit version of an article published in Journal of International Relations and Development. The final authenticated version is available online at: https://doi.org/10.1057/s41268-017-0127-8.

Keywords

  • Sustainable Development Goals
  • Hungary
  • small state influence
  • United Nations
  • foreign aid

Cite this

@article{9df7e9ee948a4e509ff48ec880095990,
title = "Branding for Business? Hungary and the Sustainable Development Goals",
abstract = "Negotiations leading to the Sustainable Development Goals (SDGs) have dominated the diplomacy of global development in the past years. The paper looks at the actions and motivations of a relatively new development actor, Hungary, which co-chaired the UN General Assembly’s Open Working Group on SDGs, and thus had a highly visible position during the talks. Hungary had a key priority of having an SDG on water related issues, driven mainly by its perceived comparative advantage in the sector. Using the insights of the literature on small state influence in multilateral negotiations, the paper argues that Hungarian diplomats used alliance building as well as reputational and framing strategies to counter the structural disadvantages of the country’s small state status, and were successful in shaping the final outcome. However, the Hungarian government did not act out of a strong commitment to sustainable global development, but rather used the forum to brand itself as an expert on water issues, with the hope of future business benefits.",
keywords = "Sustainable Development Goals , Hungary , small state influence , United Nations , foreign aid",
author = "Bal{\'a}zs Szent-Iv{\'a}nyi and Zsuzsanna Vegh and Simon Lightfoot",
note = "{\circledC} 2018 Springer Publishing. This is a post-peer-review, pre-copyedit version of an article published in Journal of International Relations and Development. The final authenticated version is available online at: https://doi.org/10.1057/s41268-017-0127-8.",
year = "2018",
month = "1",
day = "22",
doi = "10.1057/s41268-017-0127-8",
language = "English",
volume = "In press",
journal = "Journal of International Relations and Development",
issn = "1408-6980",
publisher = "Palgrave Macmillan Ltd.",

}

Branding for Business? Hungary and the Sustainable Development Goals. / Szent-Iványi, Balázs; Vegh, Zsuzsanna; Lightfoot, Simon.

In: Journal of International Relations and Development, Vol. In press, 22.01.2018.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Branding for Business? Hungary and the Sustainable Development Goals

AU - Szent-Iványi, Balázs

AU - Vegh, Zsuzsanna

AU - Lightfoot, Simon

N1 - © 2018 Springer Publishing. This is a post-peer-review, pre-copyedit version of an article published in Journal of International Relations and Development. The final authenticated version is available online at: https://doi.org/10.1057/s41268-017-0127-8.

PY - 2018/1/22

Y1 - 2018/1/22

N2 - Negotiations leading to the Sustainable Development Goals (SDGs) have dominated the diplomacy of global development in the past years. The paper looks at the actions and motivations of a relatively new development actor, Hungary, which co-chaired the UN General Assembly’s Open Working Group on SDGs, and thus had a highly visible position during the talks. Hungary had a key priority of having an SDG on water related issues, driven mainly by its perceived comparative advantage in the sector. Using the insights of the literature on small state influence in multilateral negotiations, the paper argues that Hungarian diplomats used alliance building as well as reputational and framing strategies to counter the structural disadvantages of the country’s small state status, and were successful in shaping the final outcome. However, the Hungarian government did not act out of a strong commitment to sustainable global development, but rather used the forum to brand itself as an expert on water issues, with the hope of future business benefits.

AB - Negotiations leading to the Sustainable Development Goals (SDGs) have dominated the diplomacy of global development in the past years. The paper looks at the actions and motivations of a relatively new development actor, Hungary, which co-chaired the UN General Assembly’s Open Working Group on SDGs, and thus had a highly visible position during the talks. Hungary had a key priority of having an SDG on water related issues, driven mainly by its perceived comparative advantage in the sector. Using the insights of the literature on small state influence in multilateral negotiations, the paper argues that Hungarian diplomats used alliance building as well as reputational and framing strategies to counter the structural disadvantages of the country’s small state status, and were successful in shaping the final outcome. However, the Hungarian government did not act out of a strong commitment to sustainable global development, but rather used the forum to brand itself as an expert on water issues, with the hope of future business benefits.

KW - Sustainable Development Goals

KW - Hungary

KW - small state influence

KW - United Nations

KW - foreign aid

UR - http://www.palgrave.com/gp/journal/41268

U2 - 10.1057/s41268-017-0127-8

DO - 10.1057/s41268-017-0127-8

M3 - Article

VL - In press

JO - Journal of International Relations and Development

T2 - Journal of International Relations and Development

JF - Journal of International Relations and Development

SN - 1408-6980

ER -