Brands and branding of commodities, a case from the electricity sector

Fridrik Larsen, Gordon Greenley, Mark Palmer, John Rudd

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	207-220
Number of pages	14
Journal	Rannsóknir í félagsvísindum
Volume	10
Publication status	Published - Oct 2009

Cite this

@article{5e6618ffb8f34c1b8931f003236a862d,

title = "Brands and branding of commodities, a case from the electricity sector",

author = "Fridrik Larsen and Gordon Greenley and Mark Palmer and John Rudd",

year = "2009",

month = oct,

language = "English",

volume = "10",

pages = "207--220",

journal = "Ranns{\'o}knir {\'i} f{\'e}lagsv{\'i}sindum",

issn = "1670-6994",

}