Business sustainability through successful integration of marketing and operations

Soumitra Gupta, John Rudd, Nick Lee

Research output: Contribution to journalSpecial issuepeer-review

Abstract

Special Issue on Integrating marketing and operations for business sustainability
Original languageEnglish
Pages (from-to)3-5
Number of pages3
JournalIndustrial Marketing Management
Volume43
Issue number1
Early online date9 Nov 2013
DOIs
Publication statusPublished - Jan 2014

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Industrial marketing management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Gupta, S, Rudd, J & Lee, N, 'Business sustainability through successful integration of marketing and operations' Industrial marketing management, vol. 43, no. 1 (2014) DOI http://dx.doi.org/10.1016/j.indmarman.2013.10.004

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