@article{f207fc0ffa0f4c5b867a62834f626898,
title = "Business sustainability through successful integration of marketing and operations",
abstract = "Special Issue on Integrating marketing and operations for business sustainability",
author = "Soumitra Gupta and John Rudd and Nick Lee",
note = "NOTICE: this is the author{\textquoteright}s version of a work that was accepted for publication in Industrial marketing management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Gupta, S, Rudd, J & Lee, N, 'Business sustainability through successful integration of marketing and operations' Industrial marketing management, vol. 43, no. 1 (2014) DOI http://dx.doi.org/10.1016/j.indmarman.2013.10.004",
year = "2014",
month = jan,
doi = "10.1016/j.indmarman.2013.10.004",
language = "English",
volume = "43",
pages = "3--5",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier",
number = "1",
}