Campus Based Students’ Perspectives on Strategic Management Simulation: a contextual study

Jason Evans*, Clive Kerridge

*Corresponding author for this work

Research output: Chapter in Book/Published conference outputConference publication


Although business simulations are widely used in management education, there is no
consensus on optimising their application. Our research explores the use of business simulations as a dimension of a blended learning pedagogic approach for management education.
Accepting that few best-practice prescriptive models for the design an implementation of simulations in this context have been presented, and that there is little contemporary empirical evidence for the claims made by proponents of such
models, we address the lacuna by considering business student perspectives on the use of simulations. Data was gathered from a source of 487 campus-based students,
gathered over a three year period. We then intersect the available data with espoused
positive outcomes made by the authors of a prescriptive model. We find the model to
be essentially robust and offer evidence to support this position. In so doing we
provide one of the few empirically based studies to support claims made by
proponents of simulations in management education. We follow with suggestions for
further research into the employability outcomes of simulation based training, based
on the results of our study. The research should prove valuable for those with an
academic interest in the use of simulations, either as a blended learning dimension or
as a stand-alone business education activity. Further, the findings contribute to the
academic debate surrounding the use and efficacy of simulation-based training within
business and management education
Original languageEnglish
Title of host publicationConference Proceedings of Asian Conference on Technology in the Classroom
Subtitle of host publicationACTC 2015
Place of PublicationKobe, Japan
Number of pages14
Publication statusPublished - 20 May 2015


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