Capabilities and competitive positioning of New Zealand firms: A preliminary analysis

S. Matear, K. Knightbridge, Graham J. Hooley

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2002
    EventMarketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium - Perth, Australia
    Duration: 1 Dec 2002 → …

    Conference

    ConferenceMarketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
    CountryAustralia
    CityPerth
    Period1/12/02 → …

    Cite this