Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer

Ronan Jouan De Kervenoael, Kivilcim Dogerlioglu Demir

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Principles of marketing
Editors	Philip Kotler, Gary Armstrong
Publisher	Financial Times/Prentice Hall
Pages	58-59
Number of pages	2
Edition	14th
ISBN (Print)	978-0-13-216712-3, 0-13-216712-3
Publication status	Published - 3 Sept 2012

Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey
Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sept 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 396-397 4 p.
Research output: Chapter in Book/Published conference output › Chapter
Case chapter 8: store brands, own brand: interesting or missing out?
Dogerlioglu Demir, K. & Jouan De Kervenoael, R., 3 Sept 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 271-272 2 p.
Research output: Chapter in Book/Published conference output › Chapter

Cite this

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title = "Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer",

author = "{Jouan De Kervenoael}, Ronan and {Dogerlioglu Demir}, Kivilcim",

year = "2012",

month = sep,

day = "3",

language = "English",

isbn = "978-0-13-216712-3",

pages = "58--59",

editor = "Philip Kotler and Gary Armstrong",

booktitle = "Principles of marketing",

publisher = "Financial Times/Prentice Hall",

edition = "14th",

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Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer. / Jouan De Kervenoael, Ronan; Dogerlioglu Demir, Kivilcim.
Principles of marketing. ed. / Philip Kotler; Gary Armstrong. 14th. ed. Financial Times/Prentice Hall, 2012. p. 58-59.

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Case chapter 1: creating and capturing customer value. Pegasus Airline

T2 - delighting a new type of travelling customer

AU - Jouan De Kervenoael, Ronan

AU - Dogerlioglu Demir, Kivilcim

PY - 2012/9/3

Y1 - 2012/9/3

M3 - Chapter (peer-reviewed)

SN - 978-0-13-216712-3

SN - 0-13-216712-3

SP - 58

EP - 59

BT - Principles of marketing

A2 - Kotler, Philip

A2 - Armstrong, Gary

PB - Financial Times/Prentice Hall

ER -