Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer

Research output

Research output per year 2010 2010 2010

• 2 Chapter

Research output per year

Research output per year

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• Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey

  Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sept 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 396-397 4 p.

  Research output: Chapter in Book/Published conference output › Chapter

• Case chapter 8: store brands, own brand: interesting or missing out?

  Dogerlioglu Demir, K. & Jouan De Kervenoael, R., 3 Sept 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 271-272 2 p.

  Research output: Chapter in Book/Published conference output › Chapter