Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey

Ronan Jouan De Kervenoael, Kivilcim Dogerlioglu Demir

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

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2012

Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer
Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sept 2012, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 58-59 2 p.
Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review