Case chapter 8: store brands, own brand: interesting or missing out?

Kivilcim Dogerlioglu Demir, Ronan Jouan De Kervenoael

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of marketing
EditorsPhilip Kotler, Gary Armstrong
PublisherFinancial Times/Prentice Hall
Pages271-272
Number of pages2
Edition14th
ISBN (Print)978-0-13-216712-3, 0-13-216712-3
Publication statusPublished - 3 Sep 2010

Cite this

Dogerlioglu Demir, K., & Jouan De Kervenoael, R. (2010). Case chapter 8: store brands, own brand: interesting or missing out? In P. Kotler, & G. Armstrong (Eds.), Principles of marketing (14th ed., pp. 271-272). Financial Times/Prentice Hall.
Dogerlioglu Demir, Kivilcim ; Jouan De Kervenoael, Ronan. / Case chapter 8: store brands, own brand : interesting or missing out?. Principles of marketing. editor / Philip Kotler ; Gary Armstrong. 14th. ed. Financial Times/Prentice Hall, 2010. pp. 271-272
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Dogerlioglu Demir, K & Jouan De Kervenoael, R 2010, Case chapter 8: store brands, own brand: interesting or missing out? in P Kotler & G Armstrong (eds), Principles of marketing. 14th edn, Financial Times/Prentice Hall, pp. 271-272.

Case chapter 8: store brands, own brand : interesting or missing out? / Dogerlioglu Demir, Kivilcim; Jouan De Kervenoael, Ronan.

Principles of marketing. ed. / Philip Kotler; Gary Armstrong. 14th. ed. Financial Times/Prentice Hall, 2010. p. 271-272.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Case chapter 8: store brands, own brand

T2 - interesting or missing out?

AU - Dogerlioglu Demir, Kivilcim

AU - Jouan De Kervenoael, Ronan

PY - 2010/9/3

Y1 - 2010/9/3

UR - http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=0273743279&WT.oss_r=1&item=100000000374129

M3 - Chapter

SN - 978-0-13-216712-3

SN - 0-13-216712-3

SP - 271

EP - 272

BT - Principles of marketing

A2 - Kotler, Philip

A2 - Armstrong, Gary

PB - Financial Times/Prentice Hall

ER -

Dogerlioglu Demir K, Jouan De Kervenoael R. Case chapter 8: store brands, own brand: interesting or missing out? In Kotler P, Armstrong G, editors, Principles of marketing. 14th ed. Financial Times/Prentice Hall. 2010. p. 271-272