Case chapter 8: store brands, own brand: interesting or missing out?

Kivilcim Dogerlioglu Demir, Ronan Jouan De Kervenoael

Research output: Chapter in Book/Published conference outputChapter

Original languageEnglish
Title of host publicationPrinciples of marketing
EditorsPhilip Kotler, Gary Armstrong
PublisherFinancial Times/Prentice Hall
Number of pages2
ISBN (Print)978-0-13-216712-3, 0-13-216712-3
Publication statusPublished - 3 Sept 2010

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