Case chapter 8: store brands, own brand: interesting or missing out?

Kivilcim Dogerlioglu Demir, Ronan Jouan De Kervenoael

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of marketing
EditorsPhilip Kotler, Gary Armstrong
PublisherFinancial Times/Prentice Hall
Pages271-272
Number of pages2
Edition14th
ISBN (Print)978-0-13-216712-3, 0-13-216712-3
Publication statusPublished - 3 Sep 2010

Research Output

  • 1 Chapter
  • 1 Chapter (peer-reviewed)

Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer

Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sep 2012, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 58-59 2 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey

Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sep 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 396-397 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Cite this

Dogerlioglu Demir, K., & Jouan De Kervenoael, R. (2010). Case chapter 8: store brands, own brand: interesting or missing out? In P. Kotler, & G. Armstrong (Eds.), Principles of marketing (14th ed., pp. 271-272). Financial Times/Prentice Hall.