Case chapter 8: store brands, own brand: interesting or missing out?

Kivilcim Dogerlioglu Demir, Ronan Jouan De Kervenoael

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Principles of marketing
Editors	Philip Kotler, Gary Armstrong
Publisher	Financial Times/Prentice Hall
Pages	271-272
Number of pages	2
Edition	14th
ISBN (Print)	978-0-13-216712-3, 0-13-216712-3
Publication status	Published - 3 Sept 2010

Cite this

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title = "Case chapter 8: store brands, own brand: interesting or missing out?",

author = "{Dogerlioglu Demir}, Kivilcim and {Jouan De Kervenoael}, Ronan",

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pages = "271--272",

editor = "Philip Kotler and Gary Armstrong",

booktitle = "Principles of marketing",

publisher = "Financial Times/Prentice Hall",

edition = "14th",

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T2 - interesting or missing out?

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AU - Jouan De Kervenoael, Ronan

PY - 2010/9/3

Y1 - 2010/9/3

UR - http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=0273743279&WT.oss_r=1&item=100000000374129

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BT - Principles of marketing

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A2 - Armstrong, Gary

PB - Financial Times/Prentice Hall

ER -