Case chapter 8: store brands, own brand: interesting or missing out?

Research output

Research output per year 2010 2010 2012 2012

• 1 Chapter
• 1 Chapter (peer-reviewed)

Research output per year

Research output per year

Search results

• 2012

  Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer

  Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sept 2012, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 58-59 2 p.

  Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review
• 2010

  Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey

  Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sept 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 396-397 4 p.

  Research output: Chapter in Book/Published conference output › Chapter