Two eye-tracking studies and an offline experiment explored the effect of central shelf location on attention and choice. Investigation of the attention process revealed that the central gaze cascade effect, progressively increasing attention focused on the central option predicted choice.
|Number of pages||2|
|Journal||[North American] Advances in Computer Research|
|Publication status||Published - 2012|
|Event||Association for Consumer Research - North American Conference - Vancouver, Canada|
Duration: 4 Oct 2012 → 7 Oct 2012
Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Center of shelf attention: understanding the role of visual attention on product choice. [North American] Advances in Computer Research, 40, 809-810.