Center of shelf attention: understanding the role of visual attention on product choice

A. Selin Atalay, H. Onur Bodur, Dina Rasolofoarison

Research output: Contribution to journalArticle

Abstract

Two eye-tracking studies and an offline experiment explored the effect of central shelf location on attention and choice. Investigation of the attention process revealed that the central gaze cascade effect, progressively increasing attention focused on the central option predicted choice.
Original languageEnglish
Pages (from-to)809-810
Number of pages2
Journal[North American] Advances in Computer Research
Volume40
Publication statusPublished - 2012
EventAssociation for Consumer Research - North American Conference - Vancouver, Canada
Duration: 4 Oct 20127 Oct 2012

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