Chain-store pricing and the structure of retail markets

Matthew Olczak*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This paper examines competition between chain-stores and independent retailers in the UK retail opticians' market. We demonstrate that the pricing policy adopted by chain-stores can determine the impact their entry has on independent retailers. Crucially, in this market the chain-store retailers set an identical national price across all local markets. Our results suggest that this pricing strategy lessens the detrimental effect competition from chain-stores has on independent retailers.
Original languageEnglish
Pages (from-to)87-104
Number of pages18
JournalJournal of Industry, Competition and Trade
Issue number2
Early online date2 May 2014
Publication statusPublished - Jun 2015

Bibliographical note

The final publication is available at Springer via

Funding: ESRC (UK)


  • chain-stores
  • national pricing
  • retail competition


Dive into the research topics of 'Chain-store pricing and the structure of retail markets'. Together they form a unique fingerprint.

Cite this