Coaligning business orientations, resources and capabilities: implications for organizational performance

F. Mayondo, V. Wong, Graham J. Hooley

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2006
EventAdvancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAdvancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference
CountryAustralia
CityBrisbane
Period4/12/066/12/06

Cite this