Coaligning business orientations, resources and capabilities: implications for organizational performance

F. Mayondo, V. Wong, Graham J. Hooley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2006
EventAdvancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAdvancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference
CountryAustralia
CityBrisbane
Period4/12/066/12/06

Cite this

Mayondo, F., Wong, V., & Hooley, G. J. (2006). Coaligning business orientations, resources and capabilities: implications for organizational performance. Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia.