Coaligning business orientations, resources and capabilities: implications for organizational performance

F. Mayondo, V. Wong, Graham J. Hooley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2006
EventAdvancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAdvancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference
CountryAustralia
CityBrisbane
Period4/12/066/12/06

Cite this

Mayondo, F., Wong, V., & Hooley, G. J. (2006). Coaligning business orientations, resources and capabilities: implications for organizational performance. Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia.
Mayondo, F. ; Wong, V. ; Hooley, Graham J. / Coaligning business orientations, resources and capabilities: implications for organizational performance. Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia.
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title = "Coaligning business orientations, resources and capabilities: implications for organizational performance",
author = "F. Mayondo and V. Wong and Hooley, {Graham J.}",
year = "2006",
language = "English",
note = "Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference ; Conference date: 04-12-2006 Through 06-12-2006",

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Mayondo, F, Wong, V & Hooley, GJ 2006, 'Coaligning business orientations, resources and capabilities: implications for organizational performance' Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia, 4/12/06 - 6/12/06, .

Coaligning business orientations, resources and capabilities: implications for organizational performance. / Mayondo, F.; Wong, V.; Hooley, Graham J.

2006. Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Coaligning business orientations, resources and capabilities: implications for organizational performance

AU - Mayondo, F.

AU - Wong, V.

AU - Hooley, Graham J.

PY - 2006

Y1 - 2006

M3 - Paper

ER -

Mayondo F, Wong V, Hooley GJ. Coaligning business orientations, resources and capabilities: implications for organizational performance. 2006. Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia.