Coaligning business orientations, resources and capabilities: implications for organizational performance

F. Mayondo; V. Wong; Graham J. Hooley

Coaligning business orientations, resources and capabilities: implications for organizational performance

F. Mayondo
, V. Wong
, Graham J. Hooley

Marketing and Entrepreneurship

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2006
Event	Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference - Brisbane, Australia Duration: 4 Dec 2006 → 6 Dec 2006

Conference

Conference	Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference
Country/Territory	Australia
City	Brisbane
Period	4/12/06 → 6/12/06

Cite this

@conference{419411d6bd294b9e878a2de974f6cc44,

title = "Coaligning business orientations, resources and capabilities: implications for organizational performance",

author = "F. Mayondo and V. Wong and Hooley, \{Graham J.\}",

year = "2006",

language = "English",

note = "Advancing Theory, Maintaining Relevance: Proceedings of Australian \& New Zealand Marketing Academy (ANZMAC) Annual Conference ; Conference date: 04-12-2006 Through 06-12-2006",

}

Coaligning business orientations, resources and capabilities: implications for organizational performance. / Mayondo, F.; Wong, V.; Hooley, Graham J.
2006. Paper presented at Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Brisbane, Australia.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

TY - CONF

T1 - Coaligning business orientations, resources and capabilities: implications for organizational performance

AU - Mayondo, F.

AU - Wong, V.

AU - Hooley, Graham J.

PY - 2006

Y1 - 2006

M3 - Unpublished Conference Paper

T2 - Advancing Theory, Maintaining Relevance: Proceedings of Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference

Y2 - 4 December 2006 through 6 December 2006

ER -